Overview 

NetRefer, a global leader in affiliate marketing, aimed to modernize its data platform and integrate AI innovations to stay competitive. To achieve this, NetRefer partnered with Eunoia to address two key objectives: 

1. Optimize infrastructure to reduce costs and improve scalability. 

1. Leverage AI to empower clients with actionable data insights for better marketing strategies. 

This transformation positioned NetRefer as a pioneer in AI-powered affiliate marketing

The Challenge

NetRefer faced several challenges with its legacy systems and infrastructure:

• • Outdated Architecture: Legacy systems created performance bottlenecks and limited scalability.

• • High Operational Costs: Rising cloud expenses made it critical to optimize costs.

• • Maintaining Leadership: To remain a top innovator in the industry, NetRefer needed to adopt cutting-edge AI technologies while ensuring a seamless experience for end users.

The Solution: Building a Modern Data Platform and AI Integration

Eunoia worked closely with NetRefer’s C-suite to craft a robust data strategy and execute a transformative roadmap. This collaboration involved multiple deep-dive sessions to align on business goals, resulting in a three-phase approach:

Phase 1: Modernizing the Data Platform

Eunoia addressed the infrastructure challenges by building a scalable Data Management Platform using Databricks and the Medallion Architecture. Key actions included:

• • Migrating Data: Transitioning from SQL Server to a cloud-native solution for better flexibility and performance.

• • Decoupling Legacy Systems: Reducing dependence on older technologies to enhance scalability.

• • Optimizing Costs: Improving infrastructure efficiency to reduce operational expenses.

This foundation enabled future cost reductions, scalability improvements, and streamlined operations.

Phase 2: Implementing AI-Powered Insights

To empower NetRefer’s clients, Eunoia implemented a performance data model leveraging GPT-powered natural language processing (NLP). This innovation allowed clients to:

• • Ask questions in plain English and receive data-driven insights instantly.

• • Access and analyze marketing data without needing data engineering expertise.

This AI-powered solution simplified decision-making and set NetRefer apart as an industry leader in affiliate marketing.

Phase 3: Data Strategy Alignment

Eunoia’s collaboration with NetRefer also included designing a data strategy with clear milestones:

1. 1. Start Small: Begin with focused initiatives to prove value.

2. 2. Grow Organically: Scale efforts as additional use cases emerged.

3. 3. Scale Strategically: Transition to enterprise-level production and scalability.

Key Achievements

1. 1. Strategic Alignment: Eunoia and NetRefer aligned their roadmap with long-term goals, ensuring success at every stage.

2. 2. Proof of Value: Early strategic projects demonstrated measurable benefits, building confidence among stakeholders.

3. 3. Technical Expertise: Eunoia’s architects provided the technical know-how to design and implement a modernized infrastructure and AI integration.

Results & Impact

NetRefer’s transformation delivered significant outcomes across multiple dimensions:

• • Cost Optimization: Migrating to Databricks and optimizing infrastructure improved cost efficiency, though additional savings are anticipated in future phases.

• • Enhanced Client Experience: The AI-powered performance model enabled clients to access actionable insights quickly and easily.

• • Industry Leadership: By adopting cutting-edge AI technologies, NetRefer became the first affiliate marketing platform to offer NLP-driven data insights.

Key Takeaways

• • Modern Infrastructure: Upgrading to a cloud-native platform like Databricks improved scalability, reduced operational costs, and laid the groundwork for future innovations.

• • AI Innovation: The integration of GPT-powered tools democratized access to insights, empowering non-technical users to optimize marketing strategies effectively.

• • Sustained Leadership: By leveraging AI at scale, NetRefer cemented its position as a leader in affiliate marketing, offering transformative solutions that empower its clients.